Hailey's Portfolio - Work

Year

2022-Present

Agency

GALE Partners

Role

CRM (Email, Direct Mail, Social),
Print, UI Design, Srotyboarding

Pella is widely recognized as a distinguished and premium brand, renowned for its expertise in windows and doors manufacturing and installation. GALE has developed unique plans for 40 different markets, leveraging the power of Pella's first-party data and GALE's extensive database of 275 million households. By utilizing hyper-accurate audience propensity models, GALE has crafted localized messaging that resonates across various channels, including digital platforms, direct mail (DM), print media, and out-of-home (OOH) advertising.

Since joining the Pella team in early 2022, I have been actively contributing to the creation of a comprehensive range of visual assets. These assets encompass a wide spectrum, from digital materials to print media, and are tailored to the specific needs of Pella's dynamic and unique customer base.

Printed marketing material - direct emails in letter and postcard format

Pella AR 2.0

GALE has introduced an enhanced AR experience exclusively designed for Pella Salespeople during in-home meetings, revolutionizing the overall customer experience.

Our focal point is the AR configurator, empowering users to explore an expanded range of options for both window and patio doors. We've seamlessly integrated these elements to ensure a user-friendly and straightforward process. Our goal is to simplify navigation through the configuration, prompting users to finalize necessary adjustments before activating the camera. Dive into a spectrum of choices, ranging from shapes and colors to grilles and sizes.