Cooper Tires is a prominent tire manufacturer in the United States, having been established in 1914. At Publicis Sapient, our objective was to undertake a re-branding initiative for Cooper Tires’ existing North American website. Our aim was to transform it into a user-friendly platform that enhances the online experience of users, guiding them from product search to informed decision-making. To achieve this, we introduced key features such as ‘Help me choose’ ‘Find Tires’, and ‘Tire comparison’.

As a Junior Visual Designer, my role involved providing support to the UI design team while closely collaborating with the UX team. I primarily focused on creating and maintaining a component design system based on the principles of atomic design. This system ensured consistency and efficiency in the overall visual interface, allowing for seamless user interactions and enhancing the overall user experience.